Family Adventure and Recreational Ministry Assessment

This website assessment is for Family Adventure and Recreational Ministry site at http://www.farmministry.com/info.html. It was done by Luthernet Website Services in order to help those who run the program see what can be done to spread their message more efficiently.

Framework
Adobe Spry has not been supported since 2012. I would guess the website is slightly older than that, back before mobile-friendly websites were a concern or possibility, but the copyright says 2012. I'd call this a unique website built on an obscure platform. While that probably makes it safer from the gaze of hackers, it also makes it safer from searches finding the content.

Mobile-Friendly
According to Google, the Family Adventure and Recreational Ministry website is not mobile-friendly. Here are the reasons given by Google:

• Viewport not set 
• Text too small to read 
• Content wider than screen

 Basically, nobody is finding and accessing this website with a mobile device, which means fewer people know what FARM does. 

Other Issues
This one is HUGE: the LCMS main website links out to http://www.farmministry.org/, which results in a "Server not Found" error. I am not sure how many people will bother to search separately like I did if the link is wrong. When you add in the fact that the website looks about a decade old, those who might be seeking the services offered might assume the company is out of business.  

There's simply nothing on the website to indicate that anything has happened at FARM since 2012. 

 A Simplified Guide to Church Websites: Purpose, Planning, and Presentation